“You train yourself to look forward to the suffering.”

“You train yourself to look forward to the suffering.”

The latest 2018 Dirty Kanza video has been released. Grit follows four riders from The Adrenalin Project (TAP)—a collective of endurance athletes focused on celebrating their competitive environments—as they labor through the race’s grueling terrain and summon the will to keep grinding ahead, from one checkpoint to the next. Produced in partnership with ENVE Composites, Lifetime, TAP, and Amp HP.

Isaiah Jay – Director / DP www.isaiahjay.com www.instagram.com/isaiahjay Kevin Warwick – Creative Director / Writer www.kevin-warwick.com Follow the athletes of the Adrenalin Project at instagram.com/theadrenalinproject/

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