Welcome to the
2020 Garmin Dirty Kanza
“All Things Gravel” Expo

Please review all important details below and
submit your Expo Exhibitor Information Form
by THURSDAY, AUGUST 6, 2020.

If you do not submit the required Expo Exhibitor Information Form by Thursday, August 6, 2020,
we cannot guarantee that your activation needs will be met.

Venue Information


Downtown Emporia
721 Mechanic Street,
Emporia, KS 66801

On-Site Contacts

Carli Smolen
Expo Manager
(973) 919-8960

Sara Mahan
Sponsor Contact
(218) 576-4043

Sean Sweeney
Sponsor Contact
(305) 773-9564

Schedule of Events


Wednesday, September 9, 2020*
12:00 PM-6:00 PM

Thursday, September 10, 2020*
6:00 AM-2:00 PM
Vehicles must be moved from
the expo area by 1:00 PM.

*Note that load-in will be assigned, based on
responses to the form below. Please arrive at
the date/time we confirm via email to allow
for a smooth load-in process for all exhibitors.


Thursday, September 10, 2020
3:00 PM-8:00 PM

Friday, September 11, 2020
10:00 AM-5:00 PM

*All exhibitors are required to activate
BOTH days of the expo*


Friday, September 11, 2020
5:00 PM-10:00 PM

All exhibitors must wait until the close of expo (5:00 PM) to begin load-out. All exhibitors and materials must be out of the venue by 10:00 PM.

For a full schedule of events with race start times, cut-off times and more, click HERE.

Exhibitor Information


To help answer your questions about expo changes, deadlines, race entries and more, we have created this Expo Postponement FAQ file. Please don’t hesitate to contact our team with any other questions you may have! We are here to support you through this postponement process. We look forward to seeing you in Emporia in September!

LODGING! Additional lodging opportunities have been made available via Pork Belly Ventures. Click here to learn more! Reservations open at 8 AM CST on April 30, 2020.


Please read the following options carefully. Exhibitors will select their planned load-in method within the exhibitor form below. Note that all exhibitors must check in with expo staff at the Exhibitor Check-in tent upon arrival for their scheduled load-in.

Option 1. Vehicle Unload in Unloading Zone

Exhibitors will park their vehicles in a dedicated unloading zone and hand-carry or cart their materials to their designated booth space. Expo management recommends this load-in method for the majority of exhibitors, especially those that are able to easily transport materials by hand or via handcarts. A limited number of handcarts will be available for exhibitor use. Exhibitors will need to temporarily exchange their Drivers License/ID for use of any available handcarts. Available handcarts will be located at the Exhibitor Check-in tent.

Any large trucks delivering directly to the expo must choose this load-in method as well. A forklift will be on-site to support any deliveries; however, trucks should have their own pallet jacks.

Option 2. Vehicle on Display in Booth

Exhibitors must note that they will have a vehicle on display as part of their activation to be approved for this load-in method. The vehicle must fit within the confines of the booth space. During load-in, exhibitors will first obtain a “Vehicle in Booth” pass from the Exhibitor Check-in tent. These will only be produced for those companies that designate a vehicle in the form below. Any vehicle that is to be parked within an exhibitor booth must be in place by 1 PM on Thursday. It will remain within the booth location overnight, until load-out on Friday evening. There will be no movement of vehicles within the expo layout between 1 PM on Thursday and 5 PM on Friday.

Option 3. Vehicle Unload at Booth

Exhibitors will first obtain a “Vehicle Unload” pass from the Exhibitor Check-in tent. Exhibitors will drive directly to their booth space and unload their materials. Exhibitors will have 30 minutes to unload their vehicle within the expo footprint. All vehicles must be moved from the expo footprint by 1 PM on Thursday. Expo management recommends this load-in method for exhibitors that have a vehicle (car or pickup truck) of many and/or heavy materials to unload.

Option 4. Advance Shipment Only

If an exhibitor will be advance shipping their materials to Life Time (see section below), and will not require any other method of load-in, please choose this option. These exhibitors will arrive during set-up with no additional materials to unload. All advance shipments will be delivered to booth spaces in accordance with the load-in day/time confirmed by Life Time via email. If an exhibitor will need to unload a vehicle or park a vehicle in their booth, in addition to the advance shipment, please choose the appropriate secondary option above.


Complimentary exhibitor parking will be provided at the SE corner of Mechanic St and E 4th Ave. Parking in this lot is available first come, first served. Exhibitors are responsible for their own materials, as Life Time, Inc. is not responsible for any lost, damaged or stolen property. Oversized vehicles are permitted to park in the lot overnight; however, exhibitors park at their own risk as there is no overnight security in the parking lot.

Street parking is also located throughout Emporia, but please be sure to respect posted signs, businesses, and residents.

Advance Shipments

Exhibitors have the option of advance shipping their materials to the expo. Space is limited. Details are as follows:

    • Advance shipments must be requested in the form below, as space is limited. Please wait for confirmation from Expo Manager before shipping any materials.
    • Receiving cost of $200 per pallet or equivalent. Life Time will invoice exhibitors after the event.
    • Expo Manager will provide labeling and appointment scheduling instructions with confirmation of advance shipment.
    • Shipments may be received between August 17 and September 4 only.
    • A scheduled appointment is required for all deliveries. A liftgate and pallet jack are required for pallet delivery.
    • Exhibitors are responsible for all shipping costs.

Booth Equipment & Rentals

Tents & Weights

Pop-up tents are permitted in the expo; however, they must be properly weighted to avoid injury. Emporia is a notoriously windy town. Exhibitors are able to rent tents or just weights within the form below. Expo management reserves the right to request that any tents without proper weights be dismantled. Exhibitors are not required to have a tent for their booth activation.

Tables & Chairs

Tables and chairs are not provided in the expo booth cost. Expo management encourages exhibitors to bring their own tables and chairs. If this is not an option, rentals are available. Exhibitors are able to rent tables and chairs within the form below.


All booth rentals must be designated within the form below to guarantee availability. Please note that requests for rentals in the form below are binding. By requesting a rental, exhibitors understand that Life Time will process invoices for all rentals after the event.

    • 10×10 Tent with Tent Weights – $550
    • Set of (4) Tent Weights – $20
    • 6′ Table – $40
    • Chair – $20


Expo spaces do not come with electricity. Exhibitors may purchase power (15 amp) for $150 via the online form below. Life Time will invoice exhibitors after the event. Exhibitors are responsible for bringing their own extension cords and power strips. We recommend bringing NO LESS than 100 feet of extension cord. If your power requirements are beyond standard device charging and retail usage, please notify expo management so we can ensure you have proper power supply for your needs. All exhibitors who purchase power will receive a colored band at Exhibitor Check-in for their extension cord. Exhibitors who have purchased power must use the colored band on their extension cord. Any cords found plugged into power without bands will be removed.


The WiFi service offered will be password protected. An SSID will be provided and individual passwords will be given to each exhibitor for their secured 10 Mbps synchronous connection. Exhibitors may purchase access to this internet network for $15 per device connection via the online form below. Life Time will invoice exhibitors after the event. Those who purchase internet will receive login information during at Exhibitor Check-in. Exhibitors are welcome to use their own mobile hotspot devices on-site as well.


Exhibitors may purchase ice for $10 per 16 lb bag via the online form below. Please indicate total quantity of bags needed for the duration of the expo. Life Time will invoice exhibitors after the event. Ice will be delivered to your booth daily. Exhibitors are welcome to bring their own ice as well.

Booth Assignment

Expo management will assign booths to exhibitors and sponsors based on contract requirements and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event. Exhibitors are not to activate outside of their assigned booth space.

Booth Set-Up & Restrictions

Exhibitor’s materials must fit within the assigned booth space and may not obstruct walkways, exits, general view, and other exhibitors. Exhibitors are not to activate outside of their assigned booth space. No handouts or flyers may be passed out or posted outside of the assigned booth space. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Expo management strictly prohibits subletting of booth space. This means that the only company permitted to activate within a specific booth space is the one that signed a contract with Life Time. Exhibitors may not share their booth space or use their space for any other reason without prior written approval from Life Time. Exhibitors must remain open at all times during expo hours.

Vehicles on Display

Exhibitors may display a vehicle in their booth provided that the vehicle and all aspects of the company activation fit within the contracted booth space. Exhibitors will not be permitted to park any vehicle within the expo layout if it does not fit within the contracted booth space. All requests for vehicles on display must be included within the form below. “Vehicle in Booth” parking passes will only be generated for vehicles designated in the form below.

Products & Materials

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

NO CANNABIS, CANNABINOID (CBD), OR RELATED ITEMS MAY BE PRESENT AT THE EXPO WITHOUT PRIOR APPROVAL FROM LIFE TIME. Expo management and Life Time staff reserve the right to restrict and remove anything that has not been pre-approved.

Food & Beverage Nutritionals

Exhibitors are permitted to sample and sell food or beverage products. Exhibitors must report their intent to sample/sell within the form below and comply with food safety handling methods.


Expo management has added a designated Food & Beer area to the expo layout this year. As such, alcohol may only be consumed within the confines of this Food & Beer area. Consumption of alcohol of anyone under 21 is strictly prohibited. Open containers are strictly and legally prohibited outside of this designated space.

Sales Tax

All federal, state, and local laws governing retail sales tax must be followed. Exhibitors will understand and comply with the rules and regulations of the sales tax. Please refer to the following link for pertinent information: All Things Gravel 2020 Expo Sales Tax. Additionally, please refer to these Sales Tax Tips for guidance. A printed version of these files will be provided at Exhibitor Check-in. It is the responsibility of the exhibitor to take appropriate action and satisfy tax requirements.

Fire, Safety & Health Regulations

Exhibitors agree to comply with local, city and state laws, ordinances and regulations. Exhibitors are responsible for all fire precautions.


Please refer to https://www.lifetime.life/media.html for Life Time’s Insurance requirements. Exhibitors must adhere to these requirements and provide documentation if requested by Life Time.


Trash receptacles will be located throughout the expo; however, expo management requests that exhibitors dispose of cardboard and trash in the dumpsters located at the intersection of E 7th Ave and Mechanic St.


Security will be provided overnight on Wednesday and Thursday, but exhibitors are responsible for their own materials, as Life Time, Inc. is not responsible for any lost, damaged or stolen property. Please ensure your booth is staffed at all times during open expo hours and valuables are not left overnight.


Credentials will be issued to exhibitors at Exhibitor Check-in based on the information provided in the form below. Exhibitors must wear credentials at all times.

Emergency Notification

The safety of our athletes, exhibitors, and staff is the top priority during the weekend’s events. As such, the exhibitor’s primary contact number shall be programmed to receive text message notifications from expo management. Expo management will only use this one-way communication in the event of an incident that warrants widespread notification. The recipient will NOT receive any automatic push notifications.


The All Things Gravel Expo is a two-day consumer and industry event, meaning that all exhibitors are required to activate on both days of the expo. Athletes and guests will be in attendance on both Thursday and Friday. Given the amount of media that will be in attendance, please report anything exciting that will be happening at your booth! Please designate in the form below if your activation will feature any special guests, professional racers, or product launches. The DK marketing team will share exhibitor happenings with media in advance of the event.

Media Credentials

If you would like to request media credentials, please first review our media policy HERE. You will then need to complete THIS SURVEY to request credentials no later than August 27th. All approved media personnel are required to pick-up credentials on Thursday, September 10th at the Emporia Chamber of Commerce and comply with the DK Media Credential Terms. Please reach out to Michelle Duffy at mduffy2@lt.life with any specific media related questions.

NEW! All Things Gravel Expo Bingo

New for 2020! We will be distributing a bingo card to all riders and interested guests to gamify the expo experience. These will be distributed at Rider Sign-in and at both expo Info Booths. If you’d like your activation to be considered for inclusion as a space on this board, please indicate so in your Exhibitor Information Form below. Inclusion is at the discretion of expo management, depending on intended activation and expo booth location. The purpose of the bingo game is to support attendee traffic to all corners of the expo. Engaging activations and distant booth activations will be given priority. Please note that any exhibitors selected for inclusion will need to “mark” attendee expo boards based on final instructions. All Things Gravel Expo Bingo is non-exclusive.

If you’d like to provide a product for our prize pack, to be distributed to one lucky bingo winner, please indicate so in your Exhibitor Information Form below. We recommend this donated prize to be a high value item (at least $100), as its inclusion will be promoted. Prizes do not need to be shipped to Emporia in advance, but rather will be collected on-site. All completed bingo boards will be submitted at the DK Marketing booth to enter prize drawing. Prize pack drawing to occur during final hour of the expo.

NEW! Expo Stage

New for 2020! The All Things Gravel Expo will feature a stage! Have a product, panel, or other activation you’d like to showcase outside of your booth space? Please indicate so in your Exhibitor Information Form below. Although we will try to accommodate all interested parties, stage slots are not guaranteed and will be awarded at the discretion of expo management. Valuable content for all riders will be prioritized.

    • Stage will be located in the center of the expo, within food and beer area.
    • All stage activity will occur during expo hours. Stage slots will be available in 30 or 60 minute increments.
    • Use of stage is free for approved exhibitors.
    • Expo stage is non-exclusive.
    • Stage is outdoors and subject to weather. Performances will be rain or shine; however, expo management reserves the right to modify or cancel stage performances in the event of severe weather.
    • Microphones will be available for use.
    • Upon receiving approval for stage content after form submission, expo management will provide a schedule to sign up for time slots and provide approved exhibitors with next steps.

NEW! Bike Demos

New for 2020! Due to many inquiries, we have created two routes for exhibitors to demo bikes or other products from their booth spaces. Please use these routes as you wish: All Things Gravel Bike Demo. Exhibitors and Expo attendees demo bikes at their own risk. Life Time provides these recommended routes merely as a suggestion, and in no way guarantees or warrants the suitability of these routes for bike demos. Life Time and Dirty Kanza are not responsible for any personal, physical, property, or other types of injury or damage that may occur during a ride.

14 Miles Demo Route (Murder Ordained) – https://connect.garmin.com/modern/course/19281679
7 Miles Demo Route – https://connect.garmin.com/modern/course/31124844

Exhibitor Ride

Friday, September 11 | Meet at 7:45 AM for 8 AM Roll Out | Commercial St & 8th Ave

Even if you are not racing Garmin Dirty Kanza, be sure to pack your bike to experience the allure of riding around Emporia. Hit some gravel trails with other exhibitors on the well-known Murder Ordained loop with Ben Pickel. Loop is ~14 miles (linked above) and great for all skill levels.

Post-Event Shipping

Exhibitors have the option of scheduling a pick-up for their materials after the expo. Space is limited. Details are as follows:

    • Post-event shipping must be requested in the form below, as space is limited.
    • If materials were advance shipped to the expo, there is no additional cost for post-event shipping.
    • If materials were not advance shipped to the expo, there is a $200 per pallet or equivalent cost for post-event shipments.
    • It is the responsibility of the exhibitor to package materials and affix proper labels.
    • Shipments must be picked up from Emporia by Friday, September 18.
    • A scheduled appointment is required for all pick-ups. A liftgate and pallet jack are required for pallet pick-ups.
    • Exhibitors are responsible for all shipping costs.


All exhibitors must wait until the close of the expo at 5 PM on Friday to begin load-out. Vehicles will not be permitted to move within the expo until after 5 PM. Exhibitors have until 10 PM on Friday to complete their load-out from the expo.

Expo Exhibitor Information Form

Please submit your Expo Exhibitor Information Form
by Thursday, August 6, 2020.
You will receive an on-screen confirmation when the form is successfully submitted!

Feel free to reach out to Carli Smolen at csmolen@LT.LIFE with any questions.

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All Life Time, Inc (Life Time) events and activities are subject to changes, alterations, and/or elimination in Life Time’s sole discretion as it evaluates and works to provide a safe event for all participants.