Media Policy


The Garmin DK is a cycling event owned and produced by Life Time and is held on public land. As a participant or member of the media, you must be aware of your rights and responsibilities.


At the DK, you don’t have to be getting paid to be considered a professional. Professional Media is used to describe just about any media project that is intended for public distribution. The descriptions below are used to help us determine the proper badge for you. Please understand – we limit these to ensure the safety of the riders AND protect the seclusion and isolation of the Flint Hills and the intent to provide participants in the DK that experience.


Participants and spectators are welcome to use photos, videos, and audio recordings obtained at the DK for their personal use. This includes:

  • Sharing on personal social media networks.
  • Displaying on personal websites as long as the websites do not sell any products or services.
  • Posting to your personal accounts on photo-sharing sites such as Flickr, Instagram, YouTube, and Tumblr—as long as the posts aren’t commercial in any manner and the accounts aren’t used for purposeful promotion. You may not directly monetize any media through paywalls or advertisements.


If you wish to use any photo, video, or audio obtained at the event for any non-personal use you must apply for a credential for the DK. We require this registration process to protect the interests of the DK and any professional that has media rights agreement in place with DK.


  • Publishing photos in a printed or online book, magazine, or newspaper.
  • Using footage in a professional quality video.
  • Displaying images on a non-personal website or in a gallery show.
  • Using imagery in a documentary or TV show.
  • Distributing media to any third-party group or publication. This includes offering photos for publication or making any commercial or promotional use of event media.

Life Time owns and functions as the event producer for the DK. Life Time retains all rights to media produced at the DK and will be working with several media partners to bring digital media live, recorded, and post-production content.


All interested media personnel and/or companies will need to please fill out this form. All approved media personnel are required to check in when they arrive to Emporia, Kansas, pick up the appropriate media credentials on Thursday, May 28th, 2020 at the Emporia Chamber of Commerce, and comply with the DK’s Media Credential Terms.

With any questions, reach out to Michelle Duffy at


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All Life Time, Inc (Life Time) events and activities are subject to changes, alterations, and/or elimination in Life Time’s sole discretion as it evaluates and works to provide a safe event for all participants.